EcoNaps - Modern Cloth Nappies
Peter Rowland - Catering & Events
Brand Foundations, Website & Packaging Copy
I love working with brands that drive positive change and EcoNaps is one of those. They’re inspiring a sustainable lifestyle movement one nappy at a time. I developed the brand voice, website and packaging copy as part of the rebrand team.
Hunter - Global Product Sourcing
Social Media Strategy & Content Marketing
Melbourne's pre-eminent catering & events company, Peter Rowland, were looking to up-level their approach to social media. I worked with the senior management team to research & develop a fresh new strategy.
Peta Sitcheff, Sales Coach
Tone of Voice & Website Copy
Sourcing and manufacturing products in China is strewn with complexity, but the Hunter team help people navigate the process with ease. With a visual rebrand underway, I was tasked to develop the verbal branding and write website copy to match their new look.
Brand Foundations & Website Copy
I had the honour of helping to develop a personal brand for the incredibly intelligent and ambitious Peta Sitcheff as she made her sales coaching & strategy consultancy dream a reality.
Two By Three Media
Social Media Strategy & Management
This international lifestyle brand has a heritage that dates back over 90 years. With products sold in more than 125 countries, the Australian division needed support to develop their own brand style and grow their social media following.
Two by three is a Melbourne based filmmaking and video production studio led by Till Speilhoff. I worked with Till to write website copy that reflected his values of creativity, collaboration, honesty and quality.
Brand Strategy & Tone of Voice
LZL leather bags have a unique combination of androgyny and femininity and are capturing the hearts of stylish tomboys around the world. I helped develop brand foundations for this budding business.
Forth & Wonder
Website & Packaging Copy
I was lucky to run into the inspiring founder of Thankyou Group, Justine Cullen at an event. We got talking and a few weeks later I was refreshing and tidying up copy on their website.
Virgin Australia & VAMFF 2017
The team at Forth & Wonder are forging a path for custom made itineraries to Africa and the Indian Ocean. I was lucky enough to work in-house with them over the course of a year as they launched their business to the world.
Hike & Seek Tours
VAMFF needed an engaging series of content that captured the spirit of entrepreneurship. It also had to align to business, travel and lifestyle and of course the 2017 event.
Ingrid Issa, Nutritionist
Brand Foundations, Website Copywriting. Social Media Strategy
Hike & Seek run epic tours around Victoria from their 1978 Kombi Van. I've been on the journey with them since the beginning to help build their brand.
Iririki Island Resorts & Spa
I worked with the wonderful Ingrid Issa on the copy for her new website. Working with topics such as health, diet and self-love must be treated with respect and care.
Melbourne Fashion Festival 2013
Iririki Island Resort & Spa is a stunning holiday destination set amongst spectacular tropical landscapes of Vanuatu. I wrote two feature articles for publications to promote this idyllic island retreat.
Website, Social Media Strategy & Management
In 2013 (and 2011, 2012) I had the pleasure of being part of the Melbourne Fashion Festival's full time team to roll out a huge range of marketing collateral and content...